Jessica Biel for Revlon

The Valentine's Day actress has stepped into the famed silver sequined gown and flaming red sateen shawl that the iconic model-actress wore for Revlon's
1952 Fire & Ice campaign, according to StyleList.

Revlon isn't just bringing back the ad campaign, though: The cosmetics giant is re-creating the Fire & Ice brand with a series of other lipstick and nailpolish pairings via its Super Lustrous Lipsticks and Nail Enamels that are reminiscent of the 1952 line.

The new lipstick shades include Siren (orange), Temptress (fuchsia pink), Demure (soft pink) and the returning Fire & Ice red, which will tap into the initial 1950s feel of the campaign and be packaged in an old-Hollywood makeup traincase.
Lipsticks retail at $7.99 with matching nail polishes running $4.79; Fire & Ice vintage will run $8.99. The brand will be in stores nationwide this month.